YOW was born as an alternative of surfing for flat days and as a tool to make surfing available for landlocked surfers. After years of development we created a system that brings you the closest feeling to surfing on land. With YOW you can surf anywhere in the world. Pump, carve and tear the streets apart with YOW.
SO IT BEGINS
THE BIRTH OF YOW
Our story begins in 2014 when Andalusian engineer Juanjo Almansa, not quite convinced by the existing surfskate systems, decides to design his very own version of a surfskate in order to help his daughter train surfing inland. He then introduces the prototype to the Iraola brothers - pioneers in the construction of popsicle skateboards in Europe.
After one and a half years of intense development, YOW, which stands for “Your Own Wave”, began. Since then, the brand has expanded throughout the world becoming one of the most recognisable surfskate brands, helping people find waves, wherever they are.
a constant evolution
YOW is and always will be in constant evolution, adapting to the everchanging world we live in, while keeping a series of values that represent the core of our company.
We are committed to become more than only a surfskate brand. We want to build a community and inspire the current and future generations while walking towards a more empathetic, socially responsible and ecological way of making business while staying true to ourselves.
Find waves, wherever they are.
We love to skate
THE MERAKI SURFSKATE SYSTEM
The YOW Meraki surfskate system is the culmination of the last 5 years of research and development. A more simplified and reinforced design alongside our patented spring system makes it one of the most unique surfskate set ups in the world. The new system is now unified to our very own skate trucks making it more stable without sacrificing the surfing flow our system is well known for.
Take your surfskating to the next level.